Movie Theater Ad

Picture this: You score a date with someone you have been eying for a long time, and you tell yourself if you play your cards right you might have a late night tonight. Everything is going smooth so far and you end up at the movies. You are sitting down in the theater, the lights go dim, the audience grows silent, and the mood is just right. You look at the screen and...





This lovely PSA about chlamydia plays and you happen to make some silly mistake (comment or action) to make your partner hesitate and ruin the rest of your night. Bummer!

I believe this little PSA video is highly effective in capturing the attention of its audience, beings that in the movie theater everyone tends to focus on the big, white screen, especially when the lights are dimmed. The lovely analogy about being in the dark is clever in that chlamydia doesn't necessarily show symptoms for everyone infected by it. A movie theater PSA is definately a step in the right direction in that it is able to target young lovers in the movie theater and perhaps scare them a little bit, or just give them a little wake up call on the dangers of chlamydia. I believe if clever ad placements, such as this one, about STI's were done more often, many people will pay attention and take home its message.

Note: The video shown above can be found here (Just right click link, and choose Save Link As)